Swaykart was born out of a passion for solving challenges in the influencer marketing space. Founders Nidhi Nanda and Akshay Anand, with their combined experience of over 20 years in tech and marketing, recognized a key issue: the lack of accessibility, accountability, and fair opportunities in influencer campaigns, especially for small to mid-level brands.

Having witnessed a friend's struggle to promote her brand due to unreliable influencers and the high costs of marketing agencies, Akshay and Nidhi were inspired to create a tech-driven solution. Leveraging AI and data, Swaykart bridges the gap between brands and influencers by providing a platform that ensures trust, transparency, and effective campaign management.

In a competitive market, Swaykart's ability to pivot and innovate keeps us at the forefront, driven by a commitment to combat exploitation and streamline the industry. Our goal is to empower brands and influencers alike. "Swaykart" embodies our vision—"Sway" represents influence, while "Kart" reflects fast-moving opportunities—symbolizing our dedication to driving growth and creating a more transparent, trustworthy space for influencer marketing. Our platform makes it simpler for brands to connect with the right influencers and for influencers to thrive.